Studies on Communication Problems and Best Practices in Outsourcing

Author: Tommie Pope

Effective communication plays a major role in the world of outsourcing where folk with different nationalities, culture, and interests work in partnership to achieve their business goals. Even though it is now simple and convenient to talk to folk overseas, thanks to sophisticated technology, issues are still being encountered because communication best practices are usually neglected. This eventually obstructs BPO players to create and maintain long term outsourcing relationships.

In the first of four-part Best Practices Series 2009 released by Outsourcing Center titled'Four Communication Best Practices frequently neglected in Outsourcing Relationships', fifty six buyers who took part in the study noted that communication issues arise from :
2. Agreeing ( or not ) on the significance of'noise' or customer's's feedback/complaints
Service supplier's failure to hear the buyer

The secret to having a successful outsourcing relationship is to reach a shared understanding of one another's goals. To reach this, service suppliers and buyers must adhere to the four communication best practices that are frequently overlooked in outsourcing :

1. Service suppliers must take the'noise' into account. They pay so much attention on meeting the requirements that they fail to look into what customers consider the deliverables, so it is the buyer who ends up dealing with customers' beefs. Suppliers have to understand that'noise' is important in building an outsourcing relationship.

two. Create a communication plan for the period after the transition phase. The relationship generally runs smoothly at the start of the project when both parties understand one another's goals.
Outsourcing contract should be'crystal clear'. To avoid conflicts, there has to be no room for vagueness or enigma when it comes to the outsourcing contract.

Mutual trust must be established. Buyer and service supplier need to demonstrate that they truly listen and understand one another. For service suppliers, concentrate on the purchaser's issues and make efforts to resolve them. The same goes to buyers. Communication entails 2 or more parties, and having mutual trust is important to conquer the problem.

this study is a clear indication that communication is more than just talking to the service buyer or supplier. It is about understanding each other's issues and concerns and coming up with solutions which will work for both parties. Culture and interests may vary, but shared understanding of objectives must be established in order to develop an outsourcing relationship that's both enduring and profitable to service buyer and provider. The main thing is for buyers and service suppliers to keep the best practices in communication in mind to avoid issues.

About the Author:

Microsourcing is one of the leading Outsourcing Companies in the Philippines.

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